Random Acts of Kindness – in Business

The concept of random acts of kindness is certainly not new…it has long been known that the act of giving and displaying kindness results in happiness for all concerned! Trend Watching have recently taken this concept into the world of business…here are some of the highlights of this excellent trend briefing about the power of kindness in the workplace…and the full article can be accesssed here.

‘RANDOM ACTS OF KINDNESS | For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. For brands, increasingly open communications both with and between consumers (especially online), means that it’s never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care’.

‘Members of GENERATION G are also left cold by old-school business priorities and formalities. With sharing, creating, discussing and collaborating for many becoming a way of life (both on and offline), people want and expect interactions to be genuine and enjoyable. And yes, that includes interactions with brands.’

‘In fact, it’s never been easier for brands to listen and react to potential customers’ needs or desires in innovative or even personalised ways. As much of this happens in real time, brands can increasingly engage with consumers right at their moment of need, making R.A.K. more relevant, and therefore better received.’

‘The explosion in both the volume and reach of connections creates huge opportunities for brands that create interesting, meaningful, funny, uplifting moments that people love to share. Which means that R.A.K. can now touch thousands, if not tens of thousands of people, rather than just the original recipient.’

Key tips for your own Random Acts of Kindness in Business include:

Be Genuine.

Be Personal.

Be Compassionate.

Make it Shareable.

Be Generous.

Have Meaning and Purpose.

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