Penguins and Pandas

Image

First of all, I’m not actually going to talk about adorable Antarctic birds and bamboo eating cuteness. Penguins and Pandas are the newly dubbed names of Google’s major algorithmic updates. Annnd 50% of the readers just said “algo-what?” To put it in the simplest terms, algorithm is a function or a procedure that can be used to calculate and process data. One of its uses is for automatic reasoning in computers. In this instance Google has came up with a set of algorithms to analyse and rank web pages for its search outcomes. The names Panda and Penguins are updates for these algorithms and represent the changes of signals Google uses for its analysis.

Penguins and Pandas affect every digital marketer out there as they are not within Google’s main index. Therefore they can change rankings and traffic of certain sites rapidly.

Penguin: Over-optimisation

Sites that have been over-optimised by excessive low quality links, highly optimised anchor texts, duplicated contents, etc. are the main targets of penguin updates. Once identified, Penguin removes any additional benefits those optimisations has provided the site thus ranking of the site drops and organic traffic decreases.

Panda: Poor Content

Sites that contain poor content or contents that adds no real value to the internet are removed of their rank by Panda.

So what’s going to happen to SEO? It’s certainly not fading away anytime soon. It’ll just have to adjust. This is a big win for consumers as it forces SEO marketers to use high-value links and quality contents. Thus improving the long term viability of sites and makes them more likely to succeed. Looks like ethics can finally spread in the online world!

For consultations on SEO and ethical site creations head to http://fashionsoftware.com.au or for more information head to http://www.practicalecommerce.com

Advertisements

About missjanesmuse

I work for Niche Fashion Technology as the Marketing Coordinator. I am passionate about fashion and the business world.
This entry was posted in Business, Social Media, Technology, Uncategorized and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s