A “plus” opportunity

Nordstrom sizing chart

Nordstrom sizing chart

Women’s sizes in clothing currently range from 0 to 24. The grading between these sizes isn’t a simple matter, however, and is one of the reasons why it is difficult to convert a style in a size 6 to the same style in a size 22, for instance.

The making of a larger size can also represent an increased cost for the manufacturer due to the additional amount of fabrics and trims required, resulting in a potentially more expensive garment, which may not be easily accepted by its consumer.

According to an article on the matter on the Spokesman Review, however, the greater challenges faced by plus-size retailers and their respective consumers may still be related to a more social issue: a stereotypical belief that larger women do not want to dress fashionably, which in turn discourages these women from spending more on clothes.

As it (obviously) turns out, the exact opposite is true: plus-sized women like all other women do want to look fashionable. So why not spend a little more time developing fashion design expertise for a larger grade and investing in additional materials to offer more style variations for these women?

Many companies are now beginning to offer a range for both ends of the sizing spectrum and there is a potential for anyone interested in joining the plus-size industry to increase their market capacity.


About missjanesmuse

I work for Niche Fashion Technology as the Marketing Coordinator. I am passionate about fashion and the business world.
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